TOP 50: SWIFT'S STREAK GROWS; BILLIE'S BIGGEST BOW YET

Republic's Taylor Swift logs a fifth consecutive week at #1 on the HITS Top 50 with THE TORTURED POETS DEPARTMENT. The 31-track set is now approaching 4m units in total activity. Swift added new digital and physical products of TTPD in the last week, resulting in 200k+ in pure sales. The album moves 375k in its fifth week, a 44% increase over last week.

Two-time Oscar winner Billie Eilish lands the largest opening of her career with HIT ME HARD AND SOFT (Darkroom/Interscope), which opens with 329k at #2. With only 10 tracks, Eilish's third album scored 180m streams in its first week. "LUNCH" is currently #1 on Spotify's global chart.

Other top debuts go to Mercury/Republic's ZAYN at #15 and A Boogie Wit Da Hoodie at #17.

Streeting this week are new titles from WMG's twenty one pilots, gamma.'s Sexyy Red, BIGHIT/Geffen's RM, Los CT/Interscope's Gabito Ballesteros, Blacksmith/Def Jam's Vince Staples, BMG's Lenny Kravitz and Sony Latin's Camilo.

See the full chart here.

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The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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