COULD BILLIE SCORE HER BIGGEST BOW YET?

Billie Eilish’s HIT ME HARD AND SOFT (Darkroom/Interscope) is now projected to open with 300k, and maybe more, in total U.S. activity. Her top prior debut was 313k for her 2019 debut, WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?

The new album has already outpaced the 237k bow of 2021’s Happier Than Ever.

Could Billie top her 2019 debut to notch her biggest week yet? Stay tuned.

TAGS: Billie Eilish

BILLIE OPENS DOOR ON TIKTOK

HITS LIST: HORSEPOWER

HIT MAKER: BILLIE EILISH

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		A HITS LIST FULL OF ENDORSEMENTS We're HITS, and we approve this message. (7/26a) Check It Out Now SPOTIFY'S Q2: CASH STREAMS IN Price hike lifts all boats. (7/25a) Check It Out Now LATIN GRAMMY PREVIEW: HOME-FIELD ADVANTAGE You can't tell the players without a scorecard. (7/26a) Check It Out Now UMG POSTS $3.12B IN Q2 REVENUE The rich get richer. (7/25a) Check It Out Now SONG REVENUE: EM SERVES IT UP A Slim slam dunk (7/26a) Check It Out Now
		THE GRAMMY SHORT LIST Who's already a lock? COUNTRY'S NEWEST DISRUPTOR Three chords and some truth you may not be ready for. AI IS ALREADY EATING YOUR LUNCH The kids can tell the difference... for now. INDIE DISTRIBUTION'S RISE TO GLORY The discovery engine is revving higher.

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COULD BILLIE SCORE HER BIGGEST BOW YET?

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