iHEARTRADIO TO PLAY EILISH'S HIT ME HARD AND SOFT CHAIN-WIDE

Beginning at midnight ET, iHeartRadio will play Billie Eilish’s HIT ME HARD AND SOFT (Darkroom/Interscope) in its entirety on L.A.'s 106.1 KIIS-FM as part of a chain-wide premiere on multiple formats. Listeners will also be able to hear Eilish tell the stories behind the songs.

The iHeartRadio promotion is the latest in a series of events surrounding Eilish’s third album, which includes app takeovers and listening parties both virtual and IRL.

Now, if you’ll excuse us, it’s high time we hit the couch for a nap.

HITS LIST GOES
BEHIND THE SCENES
We open the curtain. (6/28a)
SONG REVENUE:
IT'S SABRINA'S WORLD
Raising the barista (6/28a)
SUMMER SCORCHERS ADDING STEAM TO STREAMS
Four on the rise (6/26a)
GEORGE PRAJIN: PUNCHING HIS WAY TO THE TOP
The man in Peso's corner (6/28a)
STEM’S MILANA LEWIS AND KRISTIN GRAZIANI:
THE HITS INTERVIEW
Reinventing and supercharging indie distribution (6/26a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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