UMG & SUPERSOCIAL ENTER ROBLOX BEAT GALAXY

UMG and game company Supersocial have teamed up on Beat Galaxy, a Roblox destination centered on music discovery. It features a fully interactive social space where fans and newcomers can explore UMG artists and their music.

Beat Galaxy is being launched with Interscope’s YUNGBLUD, who promises to deliver exclusive content like custom track runners, dedicated world spaces and limited virtual items, including avatar fashion pieces and accessories. It will showcase songs from UMG’s catalog, among them tracks by Glass Animals, Kid Cudi and Becky Hill.

"We’re excited to partner with Roblox and Supersocial on Beat Galaxy, which aspires to take the experience of music in the metaverse to the next level in terms of scope, creativity and commercial opportunity,” said UMG Chief Digital Officer/EVP Michael Nash. “UMG is committed to driving innovation to expand our portfolio of platforms such as Roblox, which our artists can use to connect with and engage audiences as technological change continues to transform the consumer landscape.”

Track runners? World spaces? Turns out you don't have to understand this stuff to write about it. For more information about Beat Galaxy, click here.