A SEXYY START FOR gamma.

Disrupter Larry Jackson’s gamma. has made some impressive moves in the roughly six months since its launch. The multifaceted company, equipped with distribution arm Vydia and a partnership with promo vet Lionel Ridenour, is notching another win with hip-hop veteran Russ, who’s expected to score a Top 10 bow this week with his first gamma. collaboration, SANTIAGO (Diemon).

Russ' relationship with gamma. demonstrates that Jackson’s artist-friendly pitch is more than just a mission statement—the rapper has vigorously marketed himself as a successful independent artist since parting ways with the major-label system a few years ago.

His return to the upper reaches of the album chart follows a streak of wins for gamma., including the success of breaking newcomer Sexyy Red, who's enjoying a second consecutive viral single at Apple Music courtesy of “Skeeyee,” and the resurgence of Usher, who went to #1 at Adult R&B with his gamma. debut, “GLU.” Last week he dropped the video for “Boyfriend,” which trended Top 5 at YouTube, while his “Good Good” f/21 Savage & Summer Walker (Mega) enters the Top 20 at Urban and Rhythm radio. This week, the team propelled Death Row crooner October London's “Back to Your Place” to #1 at R&B radio as Red’s “Skeeyee” earned #1 Most Added honors at Rhythm. It would seem gamma. co-founder/President Ike Youssef and CMO Scott Seviour have the new shop firing on all cylinders.

gamma. has also signed hitmaker French Montana and, in conjunction with Snoop Dogg, got the Death Row catalog re-released onto DSPs. It’s believed there are other high-profile artists on Jackson’s radar, including big catalog swings.

Moreover, Jackson advised Travis Scott and Team Cactus Jack during the launch of Scott's #1 UTOPIA, which continues to move physical units at an eye-popping pace. Jackson and gamma. are now official Scott partners, having invested mega-millions for a percentage of revenue.

Six months in, it appears that Jackson’s strategic partnerships are paying off.