KENT IN COMMAND AT UMG SINGAPORE

Alice Kent is taking over Universal Music Singapore as general manager.

Kent was formerly Marketing, Partnerships and Business Development Director for Live Nation Entertainment Singapore. She also worked in business development for Warner Music Group Singapore and marketing for Sony Music Entertainment Asia.

Kent’s career highlights include securing major sponsorship deals for BLACKPINK, working with Billie Eilish and the Singapore Tourism Board and brokering partnerships with Singtel and PayPal.

“We welcome Alice’s enthusiasm and industry savvy to Universal Music Singapore in her capacity as general manager,” said her new boss, Calvin Wong, UMG CEO South East Asia and SVP Asia. “She brings with her a pioneering spirit and a wealth of experience from her decades of working in the music and entertainment industries, covering many aspects of the business from brand partnerships, label marketing and artist management to sync deals, non-traditional sales and concerts. All of which, combined with her passion for music, will help Universal Music Singapore drive continued growth."