EUROVISION CROWNS LOREEN, FUELS STREAMING SURGE

Sweden's Loreen was crowned 2023's Eurovision winner for her song "Tattoo" Saturday (5/13) in Liverpool. The UMG Sweden/Island artist's anthem soared to a new peak of #5 on Spotify's global chart following the contest.

No stranger to the competition, Loreen became the first female singer to win Eurovision twice; she triumphed with "Euphoria" back in 2012. Some are referring to her as The Queen of Eurovision.

"Tattoo" hit streaming peaks across the globe on 5/14, reaching #1 in eight European countries on Spotify, including the U.K. Its global stream count increased 100%, rising to 4.2m.

Runner-up "Cha Cha Cha" by Finland's Käärijä (WMG) also hit new heights, rising to #7 on Spotify global. Although it finished in second place, "Cha Cha Cha" topped the fan vote. Käärijä is also runner-up for most umlauts ever.

The BBC reported that Eurovision's finale garnered the biggest British television audience in the history of the show, with as many as 11 million viewers.

Watch Loreen's performance of "Tattoo" below.