MARQUEE MOONS THE COMPETITION

Spotify commissioned a study on the effectiveness of its Marquee campaigns and learned it could put a number on how well it does.

Turns out, Marquee campaigns delivered an average of 10-times-better performance than social-media ads.

The study covered 10 new releases (albums, EPs and singles) in multiple genres and a range of audience sizes—300k to 16m monthly listeners.

Dualtone VP of Artist Development Whitaker Elledge is a fan. "We believed in the efficacy of on-platform Marquee campaigns vs. paid social, but the results of this study were even more definitive than we expected," he said. "It’s clear that Marquee not only drives streams at a higher conversion rate and a lower cost [per listener]—it helps us foster meaningful, long-term connections between fans and our artists. That’s our core mission."

You can check out the study here while pondering your meaningful, long-term connection with HITS.