Femme It Forward, a female-led joint venture with Live Nation, is bringing men into its concert fold via the Serenade series.
Taking place on Friday over the next four months, the shows feature headliners Ty Dolla $ign, Ne-Yo, Boyz II Men and Eric Benét.
“This all-star lineup of male artists proves that R&B is not dead and that men celebrate women, too,” said Femme It Forward President and CEO Heather Lowery.
Tickets are already on sale for Ty Dolla $ign, dvsn, Jacquees, Arin Ray and Tone Stith at L.A.’s YouTube Theater on 9/16 and Ne-Yo, Musiq Soulchild and J. Holiday at Foxwoods Casino Resort in Connecticut on 10/7.
Tickets go on sale Friday for Boyz II Men, Dru Hill and 112 at Foxwoods on 11/25 and Benét and Donell Jones on 12/10 at Hard Rock Live in Gary, Ind.
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