KINGSHIP GOES APE FOR M&M'S

10:22PM’s NFT group KINGSHIP is revisiting Van Halen’s famous M&M rider clause but going one step further—striking a deal for parent entity Bored Apes to appear on limited-edition boxes of M&M’s. Oddly, the brown ones are not only included, they’re celebrated.

A first-of-its-kind collaboration for M&M’s, the collection is limited to 4,000 boxes. The Gold edition, the rarest version, comes in a white-and-gold-foil gift box containing candies custom-printed with the likenesses of KINGSHIP members Captain, KING, Arnell and Hud in boxes individually numbered from 1 to 100. M&M’s will also produce 3,900 exclusive celebratory gift boxes in—what color would you guess? Brown. Additionally, 6,000 gift jars of the candies will be produced. They are available today in the U.S. for a limited time.

Said Celine Joshua, founder of 10:22PM and creator of KINGSHIP, "KINGSHIP is a group dedicated to the art of storytelling, so this was a great opportunity to pay homage to rock & roll history and create a unique fan experience for those who've joined this community."

M&M’s will also play a role in KINGSHIP’s story, with the group traveling to a mysterious island stacked with what appear to be boulders but are later revealed to be a sky-high pile of M&M’s in all six colors.

Now then, do NFTs melt in your mouth or in your hand?