WASSERMAN MUSIC ENHANCES STRATEGY, MARKETING UNITS

Wasserman Music has expanded and reorganized its marketing services & digital strategy department under the direction of SVP, Marketing, Sam Alpert.

The department will focus on tour marketing, digital strategy, ticketing and livestreaming.

Joining the tour-marketing team are Mary Pryor as senior director, strategy, who will focus on Web3, and Sam Benfey as director, digital strategy.

“Using Wasserman Music’s successful tour-marketing model, this expansion into digital strategy, ticketing and livestreaming allows us to continue to super-serve our roster,” Alpert said. “The integration and internal collaboration among departments will open the door for countless new opportunities and provide additional resources, knowledge and perspectives to our artists in their touring careers and far beyond.”

Pryor has worked for Sony Music Group and Sean Combs Enterprises; Benfey previously worked in digital media and brand partnerships at Paradigm.