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Monday, April 4, 2022

GRAMMYS AVOID ALL-TIME-LOW RATINGS

The 64th annual Grammy Awards delivered 8.93m viewers in Nielsen's fast national ratings, according to The Hollywood Reporter. This is reportedly an increase of just 130k but enough to narrowly avoid consecutive years of all-time-low ratings.

The 4/4 show had been scheduled for 1/31 at Crypto.com Arena before being postponed due to COVID and moved to the MGM Grand in Las Vegas.

The 94th annual Oscars, which aired a week earlier, saw a 60% viewership increase after earning all-time-low ratings in 2021.

The Grammys' final ratings will be released 4/5 and will include out-of-home viewing, which is expected to provide the boost needed to surpass last year's all-time low.

 
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