THE MARKETEER:
SIR LUCIAN GRAINGE


2021 was truly Sir Lucian Grainge’s year, as he shepherded his market-leading UMG through a triumphant IPO that saw its valuation skyrocket. Indeed, about a decade into his reign and after countless strategic moves, his faith in the future of the business (as boosted by the streaming windfall and other developments) has been amply rewarded. Though appearing in this valueless publication is probably an offering he’d like to withdraw.

NEAR TRUTHS: WITCHING HOUR
It's not easy being green. (11/21a)
AN AWARD-WINNING CMA GALLERY
Cowboy hats and funny caps (11/21a)
GRAMMY CHEW: RUMINATING ON THE BIG 4 NOMS
80% is a lot better than usual. (11/15a)
NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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