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Sometimes the elements converge with cosmic perfection and you simply feel gratitude to the universe for the opportunity to be alive—truly alive—to witness it all. Such is the case, verily, with the announcement of the Baby Shark NFT collection, the first artifacts of which will be available for purchase on 12/2 at 3:30 PT via MakersPlace.

You’re marking your calendar, yes? We'll wait.

For those of you who are just today discovering the Internet, we note that SmartStudy-owned Pinkfong’s “Baby Shark” (released via Relentless/Sony), with its merciless litany of shark relatives, has earned diamond certification from the RIAA (that’s 11x platinum, mind you) and can claim the #1 most-watched video on YouTube, with about 9.75 billion views. The accumulated viewing and listening time for this “lovable earworm” adds up to 73 billion parental tears and 425 billion desperately sloshed glasses of Chardonnay.

Ha, ha! We kid. Who doesn’t love Baby Shark, Mommy Shark, Daddy Shark, Grandpa Shark and Grandma Shark?

Anyhoo, the six-piece collection includes one unique item and five limited-edition artifacts featuring animated scenes of the entire Baby Shark family—with audio, doo, doo, doo, doo, doo, doo. The winner of Baby Shark No. 1 will also receive custom vinyl.

Said Bin Jeong, CEO of Pinkfong USA: We are excited to finally reveal Baby Shark's first NFT collection. This marks the beginning of our venture into the world of NFT, an important next chapter of Baby Shark's journey. As Baby Shark is a sensation born on the Internet, it is a natural progression to embrace NFTs and we are thrilled to share the experience with the community.”

“Over the last year we have seen strong demand from our community for music-inspired NFTs,” adds MakersPlace cofounder and CEO Dannie Chu. “We want to expand our offerings in this space by providing the platform, tools and curatorial support to help bring great audio-visual works to life on the blockchain. We are thrilled to partner with Pinkfong to bring the world of Baby Shark to the digital-arts space.”

Still grappling with the particulars of blockchain and NFTs? Allow us to summarize: cha-ching.

Also, don’t bogart that box of Chardonnay.

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Now 100% unlicensed!
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