RUMOR MILL
Monday, November 29, 2021
CHART FINAL: 2021'S BIGGEST BOW
Adele's 30 (Columbia) posts the biggest bow of the year on the HITS Top 50, earning 838k its first week. 80% of 30's total is from pure sales. Dive into Adele's first-week streaming info here.
30 is the first album since Taylor Swift's folklore in July 2020 to debut north of 800k units. Swift's Red (Taylor's Version) (Republic) moves to #2 with 169k in its second week.
Expect a bigger margin of error in our calculations this week due to the holiday and those few extra rounds of spiked eggnog on Thursday evening.
Head to the HITS Top 50 here.
U.K. CHARTS: ALL ADELE, ALL THE TIME 
LUCY DICKINS:
THE HITS INTERVIEW Adele's right-hand woman gets acclimated to L.A. (9/12a)
 HITS' FIRST LIVE ISSUE TAKES THE STAGE THIS FALLWe're manning the merch table. (9/9a)
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THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
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