To the surprise of absolutely no one, Adele's "Easy on Me" (Columbia) sits atop the HITS Overall Song Streams chart for a second week with 30m on-demand audio streams, down 33%, for a two-week U.S. total of 75m. At Spotify, the megadiva's new single has amassed 142m plays worldwide.
For the period ending 10/28, "Easy on Me" will collect about 235k in song equivalents, a 48% drop from last week. By comparison, "Hello," the first single from Adele's 25, released in 2015, opened with more than 1.1m then fell 43% to 635k in week two. After 15 days of release, "Easy on Me" has reached 720k in song activity: 112k from digital downloads and the remainder coming from audio and video streams. The song is on track to exceed 1m in activity before the release of 30 on 11/19.
Speaking of "Easy," a jigger or two of rum certainly brings new meaning to "breakfast smoothie."
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Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
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Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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