SOUNDEXCHANGE PUTS ITS COMMS IN FRENCH

SoundExchange has announced the appointment of Vanessa French as VP Communications & Content Strategy. She joins the leadership suite of the newly expanded corporate affairs division based in New York and will report to Esther-Mireya Tejeda, Chief Marketing and Communications Officer.

“At SoundExchange, we’re building a best-in-class leadership team across every discipline, and that includes in our communications efforts,” says Tejeda. “Vanessa brings the vision and experience that will allow us to meet and surpass the demands of a digital-first music business ecosystem.”

Prior to joining SoundExchange, French established and managed several successful public relations practices for security provider Brinks Home; Beekeeper Group, a public affairs firm based in D.C., and Pivot Point Communications, a creative communications agency she co-founded and managed before being acquired by Beekeeper Group in 2017. She does not know what she's in for when it comes to dealing with us.

SoundExchange boss Michael Huppe looks forward to a 24% year-over-year increase in press releases.