Mike Chester’s promotion at Warner, which puts the reins of Commerce in the EVP’s hands aside his Promotion leadership, has occasioned some buzz. It’s somewhat unusual for promo people to be awarded a gig that typically falls to sales execs. But Chester’s unique background with Scooter Braun’s SB Projects gave him a bigger brief as a liaison to artists like Justin Bieber and Ariana Grande, and in that position he developed relationships across the biz, notably at DSPs. No one else at Warner has Chester’s unusual skill set, making him the natural choice for this expanded role.
NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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