NEW RELEASES:
BILLIE'S BACK

Darkroom/Interscope's Billie Eilish will see her sophomore release, Happier Than Ever, land atop the HITS Top 50 on Friday. The album is projected to do 200-225k. Her previous full-length, WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?, opened with 313k in April 2019. Of that total, nearly a third came from now-disallowed ticket and D2C bundles.

Physical sales will make up about 50% of Happier's first-week total thanks largely to vinyl. Major retailers are stocking exclusive versions in colors like sage green, pale yellow and opaque sienna. Happier’s pre-street ATD is just over 400k.

Billie Eilish (Darkroom/Interscope): 200-225k total activity, 130-140k albums
Prince (Legacy): 45-50k, 43-47k

"Happier Than Ever" is also the name of the gummy we just ate, which happens to be opaque sienna. So, uh, here goes.

NEAR TRUTHS: WITCHING HOUR
It's not easy being green. (11/21a)
AN AWARD-WINNING CMA GALLERY
Cowboy hats and funny caps (11/21a)
GRAMMY CHEW: RUMINATING ON THE BIG 4 NOMS
80% is a lot better than usual. (11/15a)
NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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