NEW RELEASES:
BILLIE'S BACK

Darkroom/Interscope's Billie Eilish will see her sophomore release, Happier Than Ever, land atop the HITS Top 50 on Friday. The album is projected to do 200-225k. Her previous full-length, WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?, opened with 313k in April 2019. Of that total, nearly a third came from now-disallowed ticket and D2C bundles.

Physical sales will make up about 50% of Happier's first-week total thanks largely to vinyl. Major retailers are stocking exclusive versions in colors like sage green, pale yellow and opaque sienna. Happier’s pre-street ATD is just over 400k.

Billie Eilish (Darkroom/Interscope): 200-225k total activity, 130-140k albums
Prince (Legacy): 45-50k, 43-47k

"Happier Than Ever" is also the name of the gummy we just ate, which happens to be opaque sienna. So, uh, here goes.

THE VIEW FROM
HITS LIST
Time to get the hell outta Dodge. (7/22a)
TOP 25 DEBUTS, 2023 TO NOW
We're impressed but not surprised. (7/22a)
YOU'LL FORGIVE US IF WE'RE A LITTLE DISTRACTED RIGHT NOW.
Today feels different. (7/22a)
EMINEM'S STREAK AT #1: LET'S DO THE NUMBERS
He's a one-man dynasty. (7/22a)
NEAR TRUTHS: MIDYEAR MOMENTUM
The score at the half (7/19a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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