WMG STEPS GLOBALLY ONTO THE DANCE FLOOR

Anton Partridge, head of the Warner Music U.K. dance-music imprint One More Tune (OMT), will spearhead Warner’s worldwide electronic music strategy as Director of Global Strategy, Electronic Music.

One of Eric Wong’s first hires as President & CMO, Warner Recorded Music, Partridge will work closely with the A&R and marketing teams across the company to foster coordination and communication in signing, delivering and developing hit artists and recordings. He will be responsible for ensuring that Warner Music has a constant flow of dynamic electronic-music offerings on a global scale. This will include identifying and integrating new trends and technological developments in dance music.

“Anton’s deep knowledge and experience in the field, combined with his years working within the Warner family, make him the perfect choice to drive our worldwide electronic-music pipeline, cultivate cross-company collaboration and evolve our dance-music strategy from a global perspective,” Wong said.

London-based Partridge has been associated with Warner for the past decade as head of OMT and is also the founder of the ADA Worldwide-distributed Good Company (GDCO).

Partridge said: “We want to supercharge the way Warner Music approaches the genre on a global level, and there’s never been a better time than now.”