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LIVE AUDIENCE OK'D FOR BRITS
4/21/21

Given the restrictions that are still in place in the U.K., we’ve been wondering how the BRIT Awards ceremony will look this year. Now we know — it’s taking part in the Government’s science-led Events Research Programme, which means 4k people can attend the show at The O2 Arena on 5/11.

The BRITs will be the first major indoor music event in the U.K. to welcome back a live audience and will be subject to enhanced testing approaches to examine how events can take place without the need for social distancing. In recognition of their efforts during the pandemic, more than half of the tickets — 2.5k — will be gifted to key workers (and a guest of their choice) from the Greater London area who’ll be able to enter a ballot to gain free entry.

Geoff Taylor, Chief Executive of the BPI & BRIT Awards, said he hopes the show will “provide a path for the return of live music that fans and artists have so sorely missed.”

“We’re buzzing about the show and working closely with Government, The O2 and all our partners to ensure all safety measures and guidelines are adhered to.”

Audience members will not need to socially distance or be required to wear face coverings in the arena, but they will need to follow existing Government guidance when travelling to the venue and adhere to rules set out by the event organizers.

Attendees must have proof of a negative lateral flow test result to enter and will also be asked to take a test after the event to gather further evidence on the safety of indoor settings, reduced social distancing and the removal of non-pharmaceutical interventions like face coverings.

In addition, they will have to provide contact details for NHS Test and Trace to ensure everyone can be traced in the event of an audience member receiving a positive test after the event.

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