RUMOR MILL
Thursday, April 8, 2021
UMG'S REMARKABLE
RUN AT #1
Justin Bieber’s Justice (RBMG/Def Jam) will regain the top slot on Friday’s HITS Top 50, marking the 18th consecutive week that UMG has had the #1 album.
The tally: Morgan Wallen (10 weeks), Taylor Swift (3),Bieber (2), Shawn Mendes (1), Playboi Carti (1), Rod Wave (1).
The last non-UMG title to hit #1 was Bad Bunny’s El Ultimo Tour Del Mundo (Rimas) in early December.
With Friday’s release of Swift’s Fearless (Taylor’s Version), the distro is all but guaranteed to make it 19 weeks. Will UMG hit 20 weeks on top? That may come down to Fearless’ second week—or the first in a pair of releases from UMG Nashville’s Eric Church. Watch this space.
CALL MY AGENT:
JOHN MARX His first concert was Buffalo Springfield at the Indio Date Fair. (9/17a)
 HITS' FIRST LIVE ISSUE TAKES THE STAGE THIS FALLWe're manning the merch table. (9/13a)
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THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
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