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L.A. REID JOINS HIPGNOSIS BOARD, SIGNS OVER CATALOG

Hipgnosis and its investment adviser, The Family (Music) Limited, have acquired 100% of legendary producer/songwriter L.A. Reid's publishing interests and writer's share of income from his catalog, comprising 162 songs. In addition, Reid also joins the Investment Advisor's Advisory Board.

As a Grammy-winning songwriter and producer, Reid's credits include Boyz II Men's "End of the Road," which topped the singles chart for 13 consecutive weeks; Bobby Brown's "Every Little Step"; Whitney Houston's "I'm Your Baby Tonight"; Toni Braxton's "You Mean The World To Me"; The Whispers' "Rock Steady"; TLC's "Baby, Baby, Baby" and many more. 

Among the stars signed and developed by Reid throughout his career as the CEO of LaFace, Island Def Jam, Epic and now, HITCO, are: TLC, OutKast, Toni Braxton, P!nk, Avril Lavigne, Ciara, Justin Bieber, Meghan Trainor, Fifth Harmony, Camila Cabello, Future, Travis Scott, 21 Savage and DJ Khaled

Founder of Hipgnosis, Merck Mercuriadis said, "L.A. Reid has become so successful as a music executive and developer of some of the most important artists in music over the last 30 years that people often forget that he is an incomparable songwriter and the work he and Babyface did together defines R&B as we know it today. It’s a great pleasure to welcome L.A. Reid and his incredible set of songs to the Hipgnosis family."

L.A. Reid added, "I can't imagine a better home for my lifetime of music and songs than Hipgnosis. Merck and his dream team truly value artists and their creative vision, and I couldn't be more thrilled to partner with them for this exciting new chapter."

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