Quantcast
MOTOWN HONORS KING'S D.C. MARCH

Today marks the 57th anniversary of Martin Luther King Jr.’s March on Washington for Jobs and Freedom, one of the most momentous civil rights gatherings in American history. Motown and UMe have developed new digital initiatives to make accessible the uplifting speeches and music of that day.

One of the core components of this year’s campaign will be re-creating the energy of that day through carefully sequenced playlists and digital activations, including interactive timelines, shareable social cards and ongoing support for the work that the late Congressman John Lewis, then a student activist and the youngest speaker at the march, spent a lifetime pursuing.

Among the offerings are long-unseen footage of Coretta Scott King  during an appearance on The Ed Sullivan Show, a video from the Great March of John Lewis speaking, the digital debut of of the album Motown released in 1963 of The Great March On Washington speeches, and a March On Washington playlist.

UMG launched Use Your Voice, a digital campaign to increase voter participation and civic engagement, on 8/20.

 

APPLE MUSIC'S
YEAR-END LEADERS
Roddy Rich and The Weeknd are streaming kings. (12/4a)
VAUGHN'S FIRST MOVE: MATTERA TO THE TOWER
A company with no corner offices (12/1a)
U.K. MEET THE MANAGERS
Who's hot in Blighty? (12/1a)
RON PERRY: SUPERCHARGING THE BIG RED MACHINE
Hoodie man doin' work (12/2a)
SPOTIFY GIFT-WRAPS
THE YEAR IN MUSIC
How Swede it is. (12/2a)
RAINMAKERS 2020
Bring your umbrella.
GRAMMY OUTLIERS
Mulling possible surprises.
ZOOM THANKSGIVING
We're virtually stuffing ourselves.
TRUMP'S LAWSUITS
He's lost 25 out of 26, and so tired of winning!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)