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A TIGHT TOP 20 (UPDATE)

UPDATE: In the thick of a three-way battle for #1, the top of the chart has been shuffled with Taylor Swift now leading. Here's the latest order as we do our best to keep up with all the action—our last brain cell is barely holding on through this heat wave.


As we suggested over the weekend, #1 on this Friday's HITS Top 50 is up for grabs. We're giving Pop Smoke a very slight edge today but it's far from a done deal. Taylor Swift's deluxe version of folklore, released today, adds "the lakes," the song previously available only on her physical CD.

With three days left in the chart week, is that enough time to make a difference? And will "Smile," Juice WRLD's recent collaboration with The Weeknd contribute strong second week consumption numbers? Lots in play this week, and that doesn't even include a $400k Lamborghini being raffled off by Young Dolph. Watch this space for more. 

  1. Taylor Swift (Republic) 90-95k total activity, 30-35k albums*
  2. Pop Smoke (Victor Victor/Republic) 85-90k, 2-4k*
  3. Juice WRLD (Grade A/Interscope) 80-85k, 2-4k 
  4. Young Dolph (Paper Route/EMPIRE) 60-65k, 29-33k
  5. Hamilton (Uptown/Atlantic) 55-60k, 6-8k
  6. Rod Wave (Alamo/Geffen/Interscope) 50-55k, <1k
  7. Lil Baby (Quality Control/Motown/Capitol) 40-45k, <1k
  8. DaBaby (SCMG/Interscope) 40-45k, <1k
  9. Post Malone (Republic) 30-35k, 1-2k
  10. Harry Styles (Columbia) 28-32k, 6-8k
  11. Gunna (Young Stoner Life) 27-30k, <1k
  12. Morgan Wallen (Big Loud) 21-24k, 1-3k
  13. Polo G (Columbia) 21-24k, <1k
  14. The Weeknd (XO/Republic) 21-24k, 1-3k
  15. Lil Durk (Alamo/Geffen/Interscope) 21-24k, <1k
  16. Lil Uzi Vert (Generation Now/Atlantic) 19-22k, <1k
  17. Luke Bryan (Capitol Nashville) 19-22k, 10-12k
  18. Luke Combs (River House/Columbia Nashville) 19-22k, 1-2k
  19. Future (Freebandz/Epic) 19-22k, <1k
  20. Billie Eilish (Darkroom/Interscope) 19-22k, 3-5k

Debut
*updated

NEAR TRUTHS:
DEVELOPING STORIES
The kids are almighty. (8/3a)
LEADING OFF:
RON’S BIG RUN
Not your father's Columbia (8/3a)
ON THE COVER
Happier days are here again. (8/3a)
AN AUGUST HITS LIST
Look at the guns on these giants. (8/3a)
GRAMMY CHEW: SEEING BIEBER
It's high time for Justice in the Academy. (8/3a)
NEW & DEVELOPING ARTISTS
From tender shoots to mighty oaks.
MARKETSHARE MANIA
Let's do the numbers.
DELTA VARIANT
It is not the name of a Henry Miller novel.
IS IT TIME FOR ANOTHER ROCK STORY?
Could be. Dunno.
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