Geffen Records has tapped radio promo vet Carlos “Los” Ogando as VP of Radio Promotion. In his new role, Ogando will assist the label with creating and executing its radio promotion strategy across multiple radio formats, including Mix-Show, Rhythmic and Urban.

Prior to joining Geffen, Ogando served as Senior National Director of Urban & Rhythm Promotions at Warner, where he worked with artists like Party Next Door, RoyWoods, Majid Jordan & DVSN, Wale and Saweetie.

Beginning his music industry career in 2003 as an intern at Interscope, Ogando was also previously the National Director of Urban and Rhythm at eOne and worked Mix-Show promotion at Warner from 2007-2011.

Geffen is currently on a hot streak with its partners including Alamo’s Rod Wave, whose “Girl of My Dreams” is currently Top 15 at Urban and approaching Top 20 at Rhythm, and Lil Durk, who’s featured on the latest Drake track, among others.