RUMOR MILL
Back to Rumor Mill >
Monday, August 10, 2020

THE WEEKND'S TIKTOK TAKEOVER

Watch The Weeknd's TikTok concert experience—the first interactive XR broadcast ever on the platform, below.

Presented by Wave and XO/Republic, the set included a surprise appearance from Doja Cat during the peformance of their remix of "In Your Eyes" and a snippet of a brand new song from the superstar.

Over 200k live viewers watched concurrently throughout the concert. The Weeknd led fans through a hallucinatory XR dream world, while fans interacted with comments to influence the visual story of the experience. TikTok and The Weeknd partnered to raise funds for the Equal Justice Initiative with the concert.

The concert was rebroadcast throughout the weekend through different territories' TikTok accounts, including Malaysia, Japan, Africa and Russia.

TAGS: The Weeknd | TikTok | Doja Cat
WEEKND'S TIKTOK CONCERT (UPDATE)
WEEKND PREVAILS IN EXTRA INNINGS (UPDATE)
GRAMMY CHEW, ALBUMS: 30 FOR EIGHT
CHART STORY: FOUR IN A ROW
THREE IN A ROW FOR THE WEEKND
< PREVIOUS STORY
BACK TO RUMOR MILL
 
SONY MUSIC TOPS $10B FOR SECOND STRAIGHT FISCAL YEAR
Momentum in dollars and yen (5/14a)
Check It Out Now
MALONE, WALLEN NEED NO "HELP" ACHIEVING MILESTONE
A genre-obliterating collab (5/14a)
Check It Out Now
RAJ KAPOOR: STACKING THE STARS, MAKING THE ACMs SHINE
Producer putting the finishing touches on Thursday's show. (5/14a)
Check It Out Now
WHAT'S NOT TO "LIKE?" HUGE STREAMS FOR K. DOT
No longer keeping his diss-tance. (5/14a)
Check It Out Now
HITS LIST: AROUND
THE MAYPOLE
The biz springs into motion. (5/14a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions