Quantcast
THE WEEKND'S TIKTOK TAKEOVER

Watch The Weeknd's TikTok concert experience—the first interactive XR broadcast ever on the platform, below.

Presented by Wave and XO/Republic, the set included a surprise appearance from Doja Cat during the peformance of their remix of "In Your Eyes" and a snippet of a brand new song from the superstar. 

Over 200k live viewers watched concurrently throughout the concert. The Weeknd led fans through a hallucinatory XR dream world, while fans interacted with comments to influence the visual story of the experience. TikTok and The Weeknd partnered to raise funds for the Equal Justice Initiative with the concert. 

The concert was rebroadcast throughout the weekend through different territories' TikTok accounts, including Malaysia, Japan, Africa and Russia. 

MAYBE, JUST MAYBE:
MOBILE PHONES,
IMMOBILE HUMANS
Lenny Beer needs to cut down on his screen time. (10/1a)
RAINMAKERS: MICHAEL RAPINO, NATION BUILDER
A tease for the upcoming edition, eh? (10/1a)
THE DEATH OF PRINT JOURNALISM: GRAMMY PREVIEW EDITION
Gimme an "H." Gimme another "H." (9/30a)
NEAR TRUTHS: PARANOIA STRIKES DEEP—INTO YOUR LIFE
IT WILL CREEP*
A high-revving column (10/1a)
YOUR TOP 20 IS
FULLY LOADED
Prediction: There will be 20 albums in the Top 20 this week. (10/1a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)