CAA, SPOTIFY, MTV JOIN FORCES TO HELP GET OUT THE VOTE

CAA Foundation and Democracy Works have founded Civic Alliance, a nonpartisan coalition of dozens of American businesses that will bring people across the U.S. together to drive voter turnout, and more active participation around civic engagement ahead of the 2020 election and 2020 Census.

Civic Alliance member companies include Amazon, Anonymous Content, Bad Robot, BET, CAA, Comedy Central, Facebook, Gap Inc., Instagram, Kenneth Cole, Lyft, Microsoft, MTV, Paramount Network, SB Projects, Spotify, Starbucks, Target, Tumblr, TV Land, Twitter, Urban Outfitters, Verizon and VH1.

Both the CAA Foundation and Democracy Works have proven experience in civic engagement with initiatives such as I am a voter. and TurboVote Challenge, that have shifted voting habits and contributed to an increase in voter turnout, helping 2.7m people register to vote, and 4.9m people find their polling place.

The CAA Foundation is the entertainment and sports agency’s philanthropic arm, and the Civic Alliance initiative will bring together and support its member companies as they each take concrete actions toward building a future where everyone can vote, volunteer and take action to shape our country.

“We have commitments from dozens of leading companies, who will work together to support the strength of our communities and democracy, particularly in an election year where we can encourage first time voters, promote online registration efforts, and help people find their nearest polling station. We hope more companies and citizens will join us in this effort to shape a more optimistic future,” said Richard Lovett, President of CAA.

“Companies have the ability to drive voter turnout rates to historic levels in 2020,” said Seth Flaxman, CEO of Democracy Works. “Americans interact with brands nearly every moment of their day. Through the Civic Alliance, we will provide strategic guidance so that companies transform each of those interactions into reminders to be civically active, and deliver trusted information that voters need about how to participate.”

Commitments that Civic Alliance members are making in 2020 include:

MTV’s +1thevote is a year-long voter turnout campaign that invites first-time voters to make voting a part of their identity, a social experience to be shared with friends, and easier and more accessible to do. MTV is hosting workshops with content creators across the industry to integrate storylines on voting within shows and help normalize civic engagement in culture.

Spotify is creating a movement around civic engagement for fans, artists, podcasters, and employees. Following the blueprint of Get Vocal, its 2018 Midterms campaign, in 2020 Spotify will be supporting artists and podcasters in fostering a climate of civic engagement for their fans, and finding new ways to support voting-eligible consumers and employees in registration and voting.

To join or learn more about the Civic Alliance, go here or email [email protected].

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