CREATE'S BAER TRACKS

EDM.com founder Ethan Baer has been named to Senior Vice President, Business Development, Head of Electronic at the music technology company Create Music Group.

Baer will oversee all aspects of Create's electronic music clients across multiple verticals including all major digital service providers. He will drive new client and catalog acquisition, develop new brand deals and alliances, and will act as the company's main liaison with the electronic music community. He will be based in Hollywood.

"Electronic music is a foundational genre for Create," said company Founder and CEO Jonathan Strauss. "Bringing in an executive like Ethan, who is widely respected as a leader in the electronic community, to help us maximize revenue for our current clients and drive our overall growth is a game-changer for us."

Baer was previously CEO of the Artist Intelligence Agency (formerly The EDM Network), a record label and music promotion company, and Executive Director at Indie Music Group/Indie Music Publishing. He continues to be a Partner in Electric Family/Top Drawer Merch.