Green Day dropped the puck on NBCSN's Wednesday Night Hockey season on 10/9 with a show-opening clip featuring NHL stars skating along to "Fire, Ready, Aim" from the pop-punk legends' forthcoming studio album Father of All (Warner/Reprise). The new track will be featured on NHL on NBC broadcasts throughout the 2019-20 season.
Thus began a two-year promotional partnership between the band and the NHL that includes a headlining performance at the All-Star game in St. Louis on 1/25.
"This NHL season is hereby known as LOUD season...where the toughest athletes to ever lace up a pair of skates meet the baddest rock band on the planet," the band said in a statement introducing the tie-in. "So turn up the volume on your TV sets, fire, ready, aim and enjoy the ride."
BEY LEADS ARRAY OF FEMALE STARS IN GRAMMY NOMINATIONS
Adding up the numbers (11/8a)
| ||
NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
|