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Friday, August 30, 2019

JUDAH & THE GRIDIRON

In a big get, ESPN has chosen “Let Go” by Caroline/CMG’s Judah & the Lion as the anthem of the network’s 2019 college football telecasts, with the first full slate of games kicking off on Saturday (8/31) and extending through Labor Day. The song is featured in ESPN’s two most significant promos, both directed by Peter Berg (Friday Night Lights).

The hook-up was arranged by Brian Nolan, SVP of seventeenfifty, the in-house branding and sync arm of CMG. Fans will recall this key placement provided the launchpad for ESPN’s 2018 anthem, Imagine Dragons’ “Natural.”

 
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