BRAVADO MAKES AN EPIC PICKUP
UMG-owned merchandising powerhouse Bravado has significantly expanded its offerings with the acquisition of boutique merch-and-branding company Epic Rights.
The deal brings Kiss, Billy Joel, Aerosmith, Def Leppard, AC/DC, Eric Clapton, Kevin Hart, 21 Savage, Madonna, Celine Dion, Barbra Streisand, Sting, David Bowie, Lionel Richie, Hollywood Vampires, Britney Spears, NSYNC, Zac Brown Band, ZZ Top, Marc Anthony, the Woodstock Festival and CBGB, among others. As part of the agreement, Epic Rights founder/CEO Dell Furano and his team will continue to build merchandising opportunities for their roster.
Bravado CEO Mat Vlasic called Furano “a true icon in our industry,” adding “we are constantly looking for ways to evolve our company while providing fans around the world with an ever-growing array of products and experiences.”
Furano praised Bravado for taking product development, marketing and global distribution to a new level. “I’m very proud of all that we’ve achieved at Epic Rights, and look forward to expanding Epic’s roster and artist services in this next chapter,” he said.
Bravado employees will be having a yard sale to get rid of their bootleg CBGB T-shirts.
