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Friday, September 14, 2018

KANYE & PUMP'S "I LOVE IT" VIDEO BREAKS YOUTUBE RECORD

Kanye West and Lil Pump's video for "I Love It" (G.O.O.D./Def Jam-Warner Bros.) scored the biggest-ever global debut for a hip-hop video on YouTube, generating over 76m views in its first week and surpassing the record set by Childish Gambino's "This is America."

The viral video, co-directed by West and executive-produced by Spike Jonze, has spawned an #ILoveItChallenge on social media, memes and a James Corden spoof.

The song topped our Streaming Songs chart for the week and has topped the Apple Music and Spotify domestic and global charts all week.

 
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