EK-STREAM CAUTION

Spotify boss Daniel Ek's latest blog post addresses tomorrow's stock offering, though the Swedish exec is careful not to overestimate the importance of that rollout. "While tomorrow puts us on a bigger stage, it doesn’t change who we are, what we are about, or how we operate," Ek writes, noting that the company has avoided touting its stock because "our focus isn't on the initial splash. Instead we will be working on trying to build, plan and imagine for the long term."

"We have a lot to do — we are only in the second inning — and I'm more excited than ever for the future. Remember, tomorrow is just another day in our journey to fulfill our mission."

Is Ek trying to diminish expectations, especially as Apple and Amazon offer fiercer competition on the subscription tier, and the President's tweets add a roller-coaster element to the market's swings (the Dow has dropped 640 points today)? You decide.

You can read the whole dang thing here.