RUMOR MILL
Back to Rumor Mill >
Thursday, October 26, 2017

YOUTUBE'S FOUL BALL

Noters noting YouTubeTV signage in virtually every shot of Game One of the World Series, as part of the Google-owned platform’s highly touted deal with Major League Baseball/Fox to give a giant look to its play for cable subscribers. Though the deal generated much ink in the business press, its cost wasn’t disclosed by any of the parties.

Just how much did YouTube peel for this branding opportunity, on top of the $35+ some reports say it’s spent for every single subscriber? One thing’s for sure: For what it cost to be on the air during one fouled-back breaking ball, YT could’ve ponied up a big check to music rights holders instead. But hey, fuck music, right?

 
BACK TO RUMOR MILL
 
A HITS LIST FULL OF ENDORSEMENTS
We're HITS, and we approve this message. (7/26a)
Check It Out Now
SPOTIFY'S Q2:
CASH STREAMS IN
Price hike lifts all boats. (7/25a)
Check It Out Now
LATIN GRAMMY PREVIEW: HOME-FIELD ADVANTAGE
You can't tell the players without a scorecard. (7/26a)
Check It Out Now
UMG POSTS $3.12B IN Q2 REVENUE
The rich get richer. (7/25a)
Check It Out Now
SONG REVENUE:
EM SERVES IT UP
A Slim slam dunk (7/26a)
Check It Out Now
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions