RUMOR MILL
Back to Rumor Mill >
Monday, August 28, 2017

TAY CRUSHES ADELE'S ONE-DAY RECORD ON YOUTUBE (UPDATE)

Taylor Swift's "Look What You Made Me Do" continues to steamroll its way into the history books, and the brand new video, which became its own moment when debuting during the MTV Video Music Awards Sunday night, has set a new viewership record.

YouTube announced that Swift's video has been viewed 43.2m times in its first 24 hours of release. Her previous best was the girl-squad-powered "Bad Blood" video that ramped up 20.1m views in its first day. Adele topped her in October 2015 when "Hello" racked up 27.7m.

"Look What You Made Me Do" far outpaced the prediction of 30m views in a single day.

Obviously all those hidden references, which are being analyzed and pored over by fans and press alike, haven't hurt.

 
BACK TO RUMOR MILL
 
HITS LIST BLASTS OFF
Space is the place for Tay. (4/30a)
Check It Out Now
TAY RACKS UP STATS, OBLITERATES RECORDS
What did you expect? (4/30a)
Check It Out Now
STAGECOACH: THE FINAL DESERT EXCURSION
Our weary travelers reflect on their adventure. (4/30a)
Check It Out Now
BILLIE'S BACK WITH BIG WORLD TOUR
Promises to be a Hard ticket to score. (4/30a)
Check It Out Now
HIPGNOSIS BOARD APPROVES UPPED BLACKSTONE BID
But it ain't over till it's over. (4/29a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions