RUMOR MILL
Back to Rumor Mill >
Wednesday, June 28, 2017

KENDRICK IN HIS "ELEMENT"

TDE/Interscope's Kendrick Lamar has released a new video for the track "ELEMENT.," his third visual so far from the album DAMN., following the spectacular debut clip "HUMBLE" and the Don Cheadle-starring video for "DNA."

Directed by Jonas Lindstroem along with the Little Homies—the undercover aliases of Lamar and Top Dawg President Dave Free—this new work displays the same vibrant imagery and compelling camera shots of the previous two videos, with a storyline that demonstrates a fundamental reality of the streets: violence. Whether that's from gangs, arson, police officers or other obstacles, Lamar examines it all.

 
BACK TO RUMOR MILL
 
FIRE RESOURCES FOR THOSE IN NEED
Hang in there, everybody. (1/8a)
Check It Out Now
...AND WHERE TO DONATE
We're all in this together. (1/13a)
Check It Out Now
HOW CAN WE HELP?
Let us know how you're doing, what you need. (1/13a)
Check It Out Now
GRAMMYS: ON WITH THE SHOW
A tricky situation indeed. (1/13a)
Check It Out Now
BEYONCÉ, METALLICA DONATE TO FIRE RELIEF
Queen Bey gallops in to help. (1/13a)
Check It Out Now
NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
 Email

 First Name

 Last Name

 Company

 Country

By clicking submit you are agreeing
to Terms and Conditions