ESCAPEX GOES
TOTAL CUELLO

The delightful Joe Cuello has joined mobile app maker EscapeX as GM. The industry vet, who most recently served as Chief Creative Officer at Tunecore and before that was a West Coast macher at MTV, will help guide EscapeX's strategy of working with music stars and other famous folks to amplify fan engagement. Stand by for more news on that front soon.

"Joe brings in strong relationships across every sector of the entertainment space which are already paying dividends in the short time he’s been with us,” said EscapeX topper Sephi Shapira. “EscapeX is all about putting control back in the hands of the creators. As we continue to roll out our product to musicians, actors, sports stars, celebrities and influencers around the world, Joe will ensure our clients are able to super serve their most loyal fans and generate revenue from an area that has previously gone unmonetized."

For his part,Cuello salutedShapira and team, adding, "From my time at MTV to Tunecore, I have seen the world of social media rise to dominance and how global companies have been built on the backs of audiences creatives have built. At Escapex, we make it possible for creatives to profit from what they’ve built by unlocking an entirely new revenue stream which is fully owned and controlled by the creatives themselves. Their audience, their business. I’m excited to be part of such a dynamic, growing enterprise."