Travis Scott unveiled a short film called Birds in the Trap via Apple Music last night; the 14-minute flick is a stirring visual companion piece to the 2016 album Birds in the Trap Sing McKnight, which debuted at #1 and spawned the smash single "Goosebumps," now perched at Top 5 at Rhythm radio.
The film was directed by Fleur Fortune— best known for his work on Nike's recent viral campaign featuring female Muslim and Arab athletes— and is the first piece of exclusive visual content Apple Music has released as part of their overall partnership with the Grand Hustle/Epic superstar, whose album is now the tenth most popular on the service overall and racked up nearly half a billion streams so far.
Scott's "Birds Eye View" tour powered by Live Nation, kicks off 4/12 at the Santa Barbara Bowl, with Scott rocking both weekends at Coachella later in April as well as Bonnaroo in June.
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