Quantcast
PITTMAN: "CAUTIOUSLY OPTIMISTIC" ABOUT RADIO GROWTH

iHeartMedia chief Bob Pittman says he’s “cautiously optimistic” about radio in 2017, the exec told Inside Radio, noting that interest in the medium is up among advertisers who see broadcast TV on the wane and too much fragmentation online.  “Agencies and advertisers who ignored radio for a while are back into, OK, tell me about radio and how can I use it again,” he says.

The issue, Pittman says, is less about fighting for marketshare than “how big the pie is.” He says that radio’s pitch will require greater sophistication, particularly with respect to data, to grow beyond its present revenue perch. “The challenge for us is how much can we penetrate the digital buying and how can we get the advertising industry to think about radio as a digital player.”

Read the entire piece here, and we'll see you on the jet.

 

2020 MIDYEAR MARKETSHARE SCORECARD
The competition is fierce. (7/7a)
POP SMOKE SET
FOR BIG DEBUT (UPDATE)
A "Moon" shot. (7/6a)
U.K. GOVT. OKS £1.57B ARTS RESCUE PACKAGE 
Fingers crossed for indie venues to return. (7/6a)
BLACK MUSIC MONTH:
LADIES FIRST
Latifah, Lauryn, Missy, Lil Kim, more. (7/7a)
JUICE WRLD'S LEGENDS NEVER DIE DUE FRIDAY
Juiced with a big D2C initiative. (7/7a)
THE 2021 CONCERT RUSH
Would you like some Swiss cheese with your nachos?
ALEXANDER HAMILTON
Oh, sorry--we were just singing to ourselves.
MARY TRUMP
Family is everything.
K-POP STANS
Are they coming for Kanye? Yes.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)