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THE WEEKND STREAMS ON IN (UPDATE)

Many in the know are predicting that XO/Republic’s The Weeknd will set all manner of streaming records with new album Starboy (out now), possibly even surpassing platform champ and labelmate Drake’s formidable achievements. Word is that Spotify will be playing an active role—perhaps its most active role yet—in driving those streams.

Lead single “Starboy” currently sits at #3 on our freshly updated Streaming Songs Chart, while "Party Monster" debuts there at #7 and "I Feel It Coming" appears at #11. The title track has earned 147m streams (and more tha 700k sales); it’s also the #2 U.S. and #3 global track at Spotify and the #3 track at Apple Music (with Starboy the #2 album at the latter).

Starboy flew to #1 on the iTunes album chart immediately upon release.

Drake earned close to 250m audio streams in his first week with Views (YMCMB/Republic), which has since racked up 2.7 billion+ streams. He earned 1.8 billion+ streams last year. The Weeknd’s Beauty Behind the Madness was 2015’s most-streamed album, however, with Drake’s If You’re Reading This It’s Too Late at #2. Beauty was, of course, an Apple Music exclusive, prior to Sir Lucian putting the kibosh on such arrangements.

The Weeknd fired off a medley of songs from his new album on the Thanksgiving edition of Fallon; check it out below.

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