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Mary Petro and Ryan Soroka
UTA MUSIC BEEFS UP

UTA has brought in Mary Petro and Ryan Soroka as agents in its music division, while also giving 13 staffers their music agent stripes and moving three others to coordinator.

Soroka joins UTA Music as an agent in its clubs division, working out of the agency’s New York office. He comes from the Soroka Agency, a boutique operation that he co-founded in 2010 and ran in partnership with Brad Wiseman and Equal Vision Records. Soroka is a graduate from the Wharton School of Business at Penn.

Petro, also base in NYC, will work in the adult contemporary/performing arts centers division She was previously at Columbia Artists Management Inc. (CAMI), where she managed the careers and touring activities of artists and institutions. The Loyola New Orleans grad was first violinist in the Gulf Coast Symphony Orchestra.

The promotions to agent include Ryan Edmundson, Joe Fucigna and Parrish McKittrick (all based in NYC); Emilio Grijalva, Zach Hyde, Chad Lehner, Darius Sabet and David Winther (all based in L.A.); JD McCorkle (based in Nashville); Sarah Chipon, Stefanie Purificati and Rob Thornton (all based in Toronto); and Alice Hogg (based in London). The newly named coordinators, all working out the the New York office, are Eric Frankenberg, Gina Tiftikidis (Tour Marketing Coordinator) and Mallory Guzzi (Graphic Design Coordinator).

“We are proud to have a corporate culture that values mentorship, collaboration and home-grown talent, offered Head of Worldwide Music Neil Warnock. “Our newly promoted and newly hired agents have a remarkable understanding of the market, of our roster, and of our industry in general, which will enable them to excel in creating opportunities for our clients.” 

Since the acquisition of The Agency Group a year ago, UTA has demonstrated what the 7/28 announcement describes as consistent organic growth, with numerous major and sought-after developing acts joining the roster.

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