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Iovine is quite familiar with the urban market Tidal is targeting.

APPLE BUYING TIDAL: GREAT IDEA, BUT IT'S NOT HAPPENING

The Wall Street Journal report posted Thursday afternoon that Apple is in talks to buy Tidal is not true, according to inside sources at Apple. But it would make perfect sense for Cue, Iovine, et al, to take out Jay Z’s service and remove it from the urban scene, where Tidal artist exclusives from the likes of Rihanna, Kanye West and Beyoncé are dominating the streaming landscape, along with Apple Music’s own Drake. Is the Cupertino crew worried that buying Tidal would make them look predatory? Are they fearful of more government regulations and oversight? The reality is that Tidal is a pimple on the ass of a giant.

The latest intrigue is playing out amid bellyaching from Spotify, which is accusing Apple of trying to squelch the competition after Apple rejected the update to Spotify’s iOS app, and Elizabeth Warren, who called out Apple during a speech bemoaning the power of giant corporations.

SONY MUSIC TOPS $10B FOR SECOND STRAIGHT FISCAL YEAR
Momentum in dollars and yen (5/15a)
TOP 20: TAYLOR'S REIGN CONTINUES
All 31 flavors still available. (5/15a)
RAJ KAPOOR: STACKING THE STARS, MAKING THE ACMs SHINE
Producer putting the finishing touches on Thursday's show. (5/15a)
WHAT'S NOT TO "LIKE?" HUGE STREAMS FOR KENDRICK
No longer keeping his diss-tance. (5/14a)
COHEN TRICKED INTO HITS EDITORIAL ROLE
Another on bites the dust. (5/15a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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