Troy and Alessia during the video shoot: A "WILD" ride into the Top 10.

TROYE: BORN TO
BE "WILD"

"WILD," the new single from Capitol's Troye Sivan f/Alessia Cara, premiered on Elvis Duran's show this morning, and earned a repeat spin. This double enthusiasm reflects the response to the track overall; it's surged into iTunes' Top 10 in mere hours and is #1 trending topic worldwide on Twitter with 150k+ tweets.

Sivan is ferociously effective on the socials, so expect this thing to continue to get huge impressions.

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