Troy and Alessia during the video shoot: A "WILD" ride into the Top 10.

TROYE: BORN TO
BE "WILD"

"WILD," the new single from Capitol's Troye Sivan f/Alessia Cara, premiered on Elvis Duran's show this morning, and earned a repeat spin. This double enthusiasm reflects the response to the track overall; it's surged into iTunes' Top 10 in mere hours and is #1 trending topic worldwide on Twitter with 150k+ tweets.

Sivan is ferociously effective on the socials, so expect this thing to continue to get huge impressions.

A HITS LIST FULL OF ENDORSEMENTS
We're HITS, and we approve this message. (7/26a)
SPOTIFY'S Q2:
CASH STREAMS IN
Price hike lifts all boats. (7/25a)
LATIN GRAMMY PREVIEW: HOME-FIELD ADVANTAGE
You can't tell the players without a scorecard. (7/26a)
UMG POSTS $3.12B IN Q2 REVENUE
The rich get richer. (7/25a)
SONG REVENUE:
EM SERVES IT UP
A Slim slam dunk (7/26a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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