Troy and Alessia during the video shoot: A "WILD" ride into the Top 10.

TROYE: BORN TO
BE "WILD"

"WILD," the new single from Capitol's Troye Sivan f/Alessia Cara, premiered on Elvis Duran's show this morning, and earned a repeat spin. This double enthusiasm reflects the response to the track overall; it's surged into iTunes' Top 10 in mere hours and is #1 trending topic worldwide on Twitter with 150k+ tweets.

Sivan is ferociously effective on the socials, so expect this thing to continue to get huge impressions.

UMG AND TIKTOK
WORK IT OUT
The kerfuffle is in the past. (5/2a)
LUCIAN SOUNDS OFF ON UMG/TIKTOK DEAL
A breakdown from the boss (5/2a)
HITS LIST: HANGIN' OUT
With extra relish (5/2a)
TOP 20: IT’S STILL TAYLOR’S WORLD
Large and in charge (5/2a)
THE MUSIC OF CLIVE COMES ALIVE AT CARNEGIE HALL
That's what friends are for. (5/1a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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