TASTE OF HOPE 2: LIFE IS A CABERNET, OLD CHUM

Thursday night's City of Hope A Taste of Hope soiree in NYC featured a bevy of industry folk gathered to benefit a great cause while schmoozing and posing. Event chair and iHeart EVP Global Music Marketing Alissa Pollack made sure there was enough primo vino flowing to get everybody hammered, in a very highbrow sort of way.

The event raised funds for City of Hope's disease-fighting mission, with a portion of proceeds going to the the Jason Pollack Memorial Fund at Musicians on Call, which supports music programming for City of Hope patients and their families. (For the prior batch of photos, click here.)

After much consideration, iHeart's Chris Williams, Pollack, Epic EVP Todd Glassman and iHeart's Dylan Sprague described the Beaujolais as "all gone."

iHeart's Tom Poleman and Pollack and promo legend Richard Palmese all agreed that the Malbec would up their spins.

WPLJ's Rick Gillette and Columbia's Jim Burruss noted that the Moscato paired nicely with a nap.

Pollack and iHeart's Brad Hardin both thought they were hallucinating from the Montepulciano, but there was Latium's Charles Chavez, sober as a judge.

Pollack uncorked a Bordeaux, which provided an interactive adventure for S-Curve's Steve Greenberg.