SXSW BAGS A PAIR OF BIGGIES FOR KEYNOTE SLOTS

We didn’t expect SXSW to ever top Bruce Springsteen as keynote speaker, but not only have they pulled it off, they’ve doubled down. The fest announced this morning that the current President of the United States will appear as part of a Keynote Conversation at SXSW Interactive on 3/11, while future President Michelle Obama will be the opening keynote at SXSW Music on 3/16.

Serious props to Melissa O'Brien at SXSW for landing this pair of superstars.

In other SXSW news, the band schedule is now online here. We hear the First Lady is eager to check out Atomic Stooges at Elysium.

A GENERATIONAL HITS LIST
They got a name for the winners in the world. (10/8a)
A TASTE OF RAINMAKERS 2024: AARON BAY-SCHUCK & TOM CORSON
Won't be long now. (10/8a)
JACK ANTONOFF ON HIS “F&*#%@ CRAZY YEAR”
The view from the Bleachers (10/10a)
GRAMMY CHEW:
CHEWING ON COUNTRY
Will this be the year of the outlier? (10/8a)
NO AGENT, NO PROBLEM FOR MASSIVE OASIS REUNION TOUR
Who said rock is dead? (10/8a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
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