SXSW BAGS A PAIR OF BIGGIES FOR KEYNOTE SLOTS

We didn’t expect SXSW to ever top Bruce Springsteen as keynote speaker, but not only have they pulled it off, they’ve doubled down. The fest announced this morning that the current President of the United States will appear as part of a Keynote Conversation at SXSW Interactive on 3/11, while future President Michelle Obama will be the opening keynote at SXSW Music on 3/16.

Serious props to Melissa O'Brien at SXSW for landing this pair of superstars.

In other SXSW news, the band schedule is now online here. We hear the First Lady is eager to check out Atomic Stooges at Elysium.

HITS LIST FOR THE HOLIDAYS
No coal in their stockings (12/13a)
NEAR TRUTHS: A TOUR OF '24 (PART TWO)
I.B.'s independent-spirit awards (12/12a)
DANIEL NIGRO:
CRACKING THE CODE
The co-writer-producer of the moment, in his own words (12/12a)
REGAL AT RETAIL:
TAYLOR SWIFT
Redefining "royalty" (12/10a)
NEAR TRUTHS: A TOUR OF '24 (PART ONE)
The beginning of the end (12/10a)
NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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