BAY'S BRAND NEW VID

If we told you that in James Bay's new music video, he goes apeshit with a cricket bat, would you believe us? Following his red-hot Grammy performance, a new clip for "Let It Go"—directed by Sophie Muller (Beyoncé, The Strokes, Sam Smith)—has surfaced as an Apple Music exclusive. Watch it here.

His album Chaos and the Calm scored the biggest post-show sales increase with a 1300% bump, and the single immediately rocketed into the Top 5 at iTunes, where it's currently holding strong at #6. The performance (with Capitol songstress Tori Kelly) was also the most Shazamed moment of the night with 100k Shazams. And to think, the only thing we've ever had the most of is hate mail.

ON THE BMM COVER:
RICO WADE
ATL legend (6/17a)
NEAR TRUTHS: THE HITS KEEP COMING (PART TWO)
Born in 1986 by mad scientists; still lurking. (6/17a)
WILLIE MAYS,
1931-2024
Say hey! (6/19a)
FAMILY VALUES
From the Dungeon to the penthouse (6/19a)
WELCOME TO ATLANTA
Juneteenth in the ATL (6/18a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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