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BAY'S BRAND NEW VID

If we told you that in James Bay's new music video, he goes apeshit with a cricket bat, would you believe us? Following his red-hot Grammy performance, a new clip for "Let It Go"—directed by Sophie Muller (Beyoncé, The Strokes, Sam Smith)—has surfaced as an Apple Music exclusive. Watch it here.

His album Chaos and the Calm scored the biggest post-show sales increase with a 1300% bump, and the single immediately rocketed into the Top 5 at iTunes, where it's currently holding strong at #6. The performance (with Capitol songstress Tori Kelly) was also the most Shazamed moment of the night with 100k Shazams. And to think, the only thing we've ever had the most of is hate mail.

BATTLE OF THE
HITS LIST STARS
Celebrity faceoff (6/24a)
CHART FINAL: DRAKE'S DANCE VICTORY
Drizzy's fox trot (6/24a)
SOULFUL NOIR
Today's quiet storm (6/24a)
COOPER PLANS TO DEPART WMG IN '23
See ya later, alligator. (6/23a)
NEAR TRUTHS: FROM THE MOUNTAINTOPS
I.B. Bad surveys the landscape. (6/22a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
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