BAY'S BRAND NEW VID

If we told you that in James Bay's new music video, he goes apeshit with a cricket bat, would you believe us? Following his red-hot Grammy performance, a new clip for "Let It Go"—directed by Sophie Muller (Beyoncé, The Strokes, Sam Smith)—has surfaced as an Apple Music exclusive. Watch it here.

His album Chaos and the Calm scored the biggest post-show sales increase with a 1300% bump, and the single immediately rocketed into the Top 5 at iTunes, where it's currently holding strong at #6. The performance (with Capitol songstress Tori Kelly) was also the most Shazamed moment of the night with 100k Shazams. And to think, the only thing we've ever had the most of is hate mail.

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