RUMOR MILL
Back to Rumor Mill >
Friday, February 19, 2016

BAY'S BRAND NEW VID

If we told you that in James Bay's new music video, he goes apeshit with a cricket bat, would you believe us? Following his red-hot Grammy performance, a new clip for "Let It Go"—directed by Sophie Muller (Beyoncé, The Strokes, Sam Smith)—has surfaced as an Apple Music exclusive. Watch it here.

His album Chaos and the Calm scored the biggest post-show sales increase with a 1300% bump, and the single immediately rocketed into the Top 5 at iTunes, where it's currently holding strong at #6. The performance (with Capitol songstress Tori Kelly) was also the most Shazamed moment of the night with 100k Shazams. And to think, the only thing we've ever had the most of is hate mail.

 
BACK TO RUMOR MILL
 
TOP 20: JUST TRUST US
A second sonic Boom (4/18a)
Check It Out Now
ON THE COVER:
AARON BAY-SCHUCK
AND TOM CORSON
Bunny's hoppin' again. (4/17a)
Check It Out Now
NEAR TRUTHS:
PRIMARY NUMBERS
Hats off to Larry (4/17a)
Check It Out Now
TAY’S FORTHCOMING DEBUT: WE ARE TORTURED BY SPECULATION
So many questions (4/18a)
Check It Out Now
THE COUNT: COACHELLA, FROM THE COUCH
The coziest way to experience the fest (4/18a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions