Justin Bieber’s Purpose has been an undeniable sales monster; meanwhile, the Def Jam star’s streaming numbers are simply out of control. His most recent weekly total was in the neighborhood of 64.5 million, far surpassing even top-streaming titles like G-Eazy’s When It’s Dark Out (28.9m), The Weeknd’s Beauty Behind the Madness (24.7m), Drake & Future’s What a Time to Be Alive (20.5m) and One Direction’s Made in the A.M. (18.3m).
What’s behind the Biebs’ astronomical streams? Are his fans on Spotify and Apple Music 24/7? Is his album on every playlist known to humankind? Is Scooter Braun utilizing some form of voodoo mind control? Inquiring minds want to know.
AN OPEN LETTER TO
KEVIN WEATHERLY We can't wait to see what he's got up his sleeve. (5/18a)
| ||
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
|