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SOLTERS ON SHEEN: PR WEEK GETS THE SCOOP

Publicist extraordinaire and Scoop Marketing head Larry Solters was interviewed by PR Week on Tuesday about his work with Charlie Sheen, with whom he recently reunited, and the difficulty of broaching very personal news in the media (in this case, Sheen's announcement on The Today Show that he is living with HIV). It's an object lesson in PR from one of the very best.

HITS LIST: AMPERSANDS
Dynamic duos (12/6a)
NEAR TRUTHS:
WINNING NOMINATIONS
I.B. Bad on music's biggest comeback (12/6a)
ON THE COVER: LADY GAGA & TONY BENNETT
It's De-Lovely. (12/6a)
CALLING THE PLAYS:
JOHN JANICK
We salute the winner and still champ. (12/6a)
SONG STREAMS:
'TIS THE SEASON
It's beginning to look a lot like Xmas. (12/6a)
CHESTNUTS
Roasting.
STOCKINGS
Stuffing.
PIPERS
Piping.
SANTA
Coming.
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