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SOLTERS ON SHEEN: PR WEEK GETS THE SCOOP

Publicist extraordinaire and Scoop Marketing head Larry Solters was interviewed by PR Week on Tuesday about his work with Charlie Sheen, with whom he recently reunited, and the difficulty of broaching very personal news in the media (in this case, Sheen's announcement on The Today Show that he is living with HIV). It's an object lesson in PR from one of the very best.

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